Bill leads global marketing for the MindSphere Internet of Things (IoT) business. MindSphere is the cloud-based, open IoT operating system from Siemens that connects real things to the digital world and provides powerful industry applications and digital services to drive business success. Prior to his current role, he was senior director of Cloud Services marketing and business strategy for Siemens PLM Software, focused on delivering PLM and big-data analytics solutions in the cloud including the Omneo Software as a Service (SaaS) solution for product performance intelligence. From 2011 to 2015, he was senior director of Partner Strategy, where he directed go-to-market strategy for global consulting and systems integration partners, more than 500 software and technology partners and thousands of PLM global academic partners. From 2004 to 2011, he led worldwide marketing for Siemens PLM Software’s Teamcenter product line.