Siemens Brand Campaign Showcases Impact on Enterprises and Society through Innovation and Digitalization

Siemens India’s roll out of the new brand campaign “Ingenuity for Life” focuses on engineering expertise, entrepreneurial spirit, and the power of innovation to fulfil the aspirations of enterprises and society. The latest campaign showcases how the brand’s technology is shaping India’s future. It provides industry-specific solutions across three key verticals: automotive, pharmaceuticals, and cement. According to the company, its expertise in the areas of electrification, automation and digitalization, helps them improve the lives of people today and create lasting value for future generations. The campaign touches upon how Siemens creates benefits for customers and society in this era of digitalization.

To drive home the point three success stories are highlighted:

• Story 1 - When technology helps produce affordable vehicles for all (Mahindra & Mahindra)
  The first story is about how Mahindra & Mahindra uses a proven strategic project approach for precision manufacturing. Siemens’ digitalized platform for Mahindra translates market requirements into a viable vehicle platform, increasing the number of product launches, reducing time taken for new product launches, improving cross-discipline collaboration, and enhancing program visibility.
• Story 2 - When technology helps build infrastructure while saving energy and cost (Wonder Cement)
  The second story is about how Siemens delivered an optimization solution to improve quality and sustainability at Wonder Cement’s greenfield plant in Nimbahera, Chittorgarh district, Rajasthan. The Siemens CEMAT Automation software that is installed at Wonder Cement includes the Process Optimization solutions that use actual plant data to make precise predictions about quality parameters.

• Story 3 - When technology helps make superior quality medicine available to more, for less (Cipla Limited)
  The third story is about Cipla deploying the use of SIMATIC PCS7 system developed by Siemens in its manufacturing facility. The process control system plays an important role for Cipla in facing challenges like flexible manufacturing, quality control, regulatory compliance, time- to-market etc.
   
  The stories are available on social media. The “Ingenuity for Life” campaign will be communicated through positive, real-life impactful communications across channels and media (out of home advertising - hoardings/billboards across key cities with focus on airports, digital media – online banners and social media).

 Keywords: Siemens, “Ingenuity for Life,” Brand Campaign, Success Stories, ARC Advisory Group