Digital Transformation Planning and Roadmap Workshop

September 10, 2019 - Louisville, Kentucky

How to Design and Implement Digital Transformation Strategies

With industrial digital transformation, strategic-level "wishes" often get pushed downhill to operations to carry out, without an understanding of the process, technological, and cultural realities preventing success.  Or, there is some type of "dip the toe(s) in the water" operational execution with limited guiding perspective of enterprise-level considerations or reasonable expectations for scale.  With no bridge between strategy and execution, digital transformation often remains limited in terms of scope, ROI, and sustainability.  Is there a better process for designing a digital transformation roadmap and ensuring it is correctly executed?

Join ARC Advisory Group and the Digital Transformation Council at Digital Industry USA for this half-day Executive Conference focused on digital transformation planning and roadmapping.  Attendees will learn how to:

  • Assess the organization’s capacity to transform, including pinpointing gaps and level-setting expectations
  • Build a framework for identifying and prioritizing activities, as well as determining available technology pathways that might apply
  • Create an execution plan that connects strategy to tactics, eliminating barriers that limit pilots and scale


8 - 9 AM Registration and Breakfast
9 AM - 12 PM
It's a Process
Discover the basics of how to successfully navigate the digital transformation process
Organizational Assessment
Learn how to use an assessment tool in your organization
Action Paths
Learn a powerful technique to prioritize and define the way forward
Let's Get Real
Practice ranking initiatives, aligning with business strategies, and selecting technologies
The Execution Plan
Learn how to create a digital transformation execution plan and avoid pitfalls such as proof of concept and scale traps
12 - 1 PM Networking Luncheon

To Register

This workshop is for executives within manufacturing companies who are responsible for and engaged in strategic planning associated with digital transformation and Industry 4.0.  Attendees of the workshop include chief digital officers and other C-suite executives, general managers, plant managers, operational excellence executives, vice presidents and directors of strategy, planning and innovation, as well as those leading digital transformation teams within a manufacturing company.

For more information and to register, please visit Digital Industry USA Executive Conference.  Registration for the Executive Conference includes access to the opening reception, education sessions, networking events, tours, and the exhibit hall.


This workshop is held at the Digital Industry USA 2019 Trade Show.

Kentucky International Convention Center
221 S 4th Street
Louisville, KY 40202
(502) 595-4381

Please visit Digital Industry USA's website for travel and accommodation suggestions.

Workshop Team

 Michael Guilfoyle

Research Director
ARC Advisory Group

Mike GuilfoyleOver two decades, Michael has assisted organizations, including numerous Fortune 500 companies, in identifying and capitalizing on growth opportunities presented by the modernization of the energy, manufacturing, technology, and telecommunications industries.  Michael's expertise is in analysis, positioning, and strategy development for companies facing transformational market drivers.  At ARC, he applies his expertise to developments related to Industrial Internet of Things (IIoT) and advanced analytics, including machine learning.  Michael has held multiple senior management positions in business and market strategy.  Just prior to joining ARC, he was a key contributor on Oracle's global industry strategy team for utilities.  During that time, he spearheaded many strategic planning and go-to-market initiatives covering topics such as utility business model evolution, advanced distribution management, operational analytics, distributed energy, mobility, asset management, workforce modernization, and knowledge management.

Sal Spada

Research Director
ARC Advisory Group

Sal SpadaSal has been with ARC since 1997.  His focus areas include general motion control, material handling, machine safeguarding, computer numerical controllers (CNCs), robotics, and servo drives. Sal has over 15 years direct experience in motion control system design as a software developer, project manager, and product marketing manager.  In the area of CNCs, his concentration has been in implementing high speed contouring algorithms in vertical milling applications for five axis machine geometries.  Prior to ARC, Sal worked with EG&G Torque Systems, Boston Digital Corporation, and, most recently, Schneider Automation, all in the areas of CNC and general motion control systems. At his most recent position at Schneider Automation he was Product Marketing Manager for Multi-axis General Motion Control Systems. In this capacity, he was responsible for market analysis, product specifications, product development, and all launch activities. Prior to that he worked directly in software development activities in a wide range of motion control applications.

About The Digital Transformation Council

This Workshop is provided as a service of The Digital Transformation Council, ARC Advisory Group, and Digital Industry USA

Digital Transformation CouncilThe Digital Transformation Council is a collaborative technology end user organization of industry, energy, and public sector owner/operator professionals. For more information, please visit