SAP Joins Collective Action to Create a Cleaner Ocean by 2030

SAP SE announced that it has joined the World Economic Forum’s Global Plastic Action Partnership community, which is determined to create a cleaner ocean by 2030.

Reducing the amount of plastics entering the ocean requires cross-industry collaboration armed with data and intelligent technologies.  To support this, SAP is planning to launch the next phase of its Plastics Cloud to allow businesses to shift rapidly to alternatives to single-use plastics, scale design for circularity, invest in materials collection infrastructure and ensure a better consumer experience.

Underscoring this, SAP has updated the Plastics Cloud to help companies produce products more responsibly by providing global insights to enable better understanding about what materials are used and their fates.  This support will be based on local recycling infrastructures and policies in each city, region and country.  It will allow them to calculate more accurately the environmental and business impact of using more recycled or reusable materials and packaging.  SAP software systems also help companies adapt to changing regulations, such as extended producer responsibility policies, and stay current with local markets, global standards and best practices.

The new Plastics Cloud is offering links to a secondary materials marketplace based on Ariba Network, which connects packaging and consumer products companies to new sources of recycled plastics and plastic alternatives.  This will complement initiatives, such as the UK digital waste map announced last year by waste-insights company Topolytics Limited.