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SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider.
Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalized, omnichannel engagements in real time, helping organizations ensure every engagement is relevant and impactful.
Emarsys is a fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.