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PTC announced new initiatives to fuel its AR business and strengthen the Vuforia Augmented Reality (AR) platform. These initiatives include enhanced 3D AR model targets, leveraging Azure Spatial Anchor Services, a strategic collaboration with Matterport to further the PTC enterprise reach into factories and other spaces, and the acquisition of a world-class AR services agency, TWNKLS.
Create Step-by-Step AR Instructions to Improve Worker Productivity with Vuforia Expert Capture
Industrial customers can now use PTC’s Vuforia Expert Capture to create step-by-step instructions when and where they do their work, leveraging Microsoft HoloLens’ location-aware capabilities enabled by Azure Spatial Anchor Services. Front-line workers can then be safely and effectively guided through procedures by digital content presented at relevant locations in the physical environment. This functionality can not only help improve the accuracy and speed at which workers successfully complete new or unfamiliar tasks, but also reduce training costs and time to productivity.
PTC Introduces Vuforia Engine 8.3, the Industry’s First Model-Based AR Enhanced With AI
With the introduction of Vuforia Engine 8.3, PTC is enhancing 3D AR model targets with artificial intelligence (AI). In addition to providing intuitive AR user interactions, Vuforia Engine 8.3 offers AR experiences by harnessing the power of deep learning to provide advanced target recognition capabilities based on the customer’s 3D CAD model. AI-powered, model-based recognition enables a product or machine to be recognized from difficult angles, even in poor lighting environments – enabling easier, faster, and more accurate user experiences.
PTC Invests in Matterport to Visualize Factories
PTC has invested in and partnered with Matterport, a company that offers immersive 3D technology and spatial capture solutions. By partnering with Matterport, PTC is offering an AR solution with a focus on factories, plants, and other spaces – and the people who operate them. PTC’s enhanced Vuforia offerings will provide customers the ability to unify their factory data and allow them to visualize and interact with a digital twin (a high-fidelity, up-to-date digital equivalent or proxy of an object, space, or process). The collaborative solution provides customers an easy way to scan their facility and convert it into a usable 3D mesh using a Matterport compatible camera.
PTC Acquires TWNKLS to Help Customers Deploy and Adopt Augmented Reality
PTC recently acquired Netherlands-based TWNKLS, a specialized AR company that develops tailor-made AR applications and experiences and provides AR services to solve the specific challenges faced by enterprise companies. The acquisition of TWNKLS will accelerate PTC’s AR strategy as well as enable customers to realize faster time-to-value. With expertise in Vuforia, a creative staff, and experience implementing enterprise AR solutions, the award-winning TWNKLS will help strengthen and expand PTC’s industrial AR offerings to more effectively meet the needs of its customer base.