Mobility-as-a-Service Platforms At ARC Annual Forum

By Jim Frazer

Technology Trends

At the recent ARC Annual Forum, I chaired a through-provoking discussion on the subject of integrated Mobility more commonly known as Mobility-as-a-Service.

Mobility as a Service (MaaS) platform is a new concept describing transport alternatives to personally-owned automobiles. A MaaS subscriber pays for access to transport rather than their own vehicle, maintenance, taxes, insurance, and parking. This session featured case studies highlighting the business opportunities of shared mobility as well as how the next generation of travelers will experience a transformation of their habits, a reduction in single-occupant vehicles, reductions in transportation expenses, and - from a supplier's perspective - an increase profitability of customer-focused mobility services.

My brief introductory remarks:

Andy Boenau of the Gotcha Group provides valuable insights into the opportunities and challenges of the shared micro-mobility ecosystem:

Next, Reuben Franklin of the City of St Augustine, Florida spoke on "Streets for Ages: Future Mobility In a Historic Community"


Andy Boenau, Jim Frazer, Reuben Franklin and David Kramer of Ford Motor Company concluded the session with an energetic panel discussion and Q&A with the audience.

Thank you to all who participated - and attended.

Would you like to speak at an upcoming ARC Forum? If you possess compelling smart city application stories or if your organization has developed impactful Smart City technologies and business cases, we'd like to hear from you!

If you'd like to speak at our 24th Annual ARC Industry and City Forum in Orlando, Florida, February 3-6, Please complete this brief submittal form online here, or email it to Rob D’Angelo - Director of Strategic Services – Smart Cities If you have questions about speaking/exhibiting at the conference, feel free to give Rob a call at 781-471-1150 to begin building your session today!

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